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Marco Lala
Licensed Associate Real Estate Broker
Senior Vice President, RM Friedland
NY Metro Team Leadership
License NY:30LA0846852 NJ:1112092
914.380.3806
mlala@rmfriedland.com

 
20+ Year Veteran
1.4B+ Gross Sales
425+ Transactions
High Stakes Negotiations
Complex CRE Underwriting
Coaching/Mentoring

Marco Lala is one of the most active investment property specialists in Manhattan, the Bronx, and Westchester County. His sharp focus and intensity has resulted in a string of seventy seller oriented building transactions in as little as eighteen months. He has personally handled the sale of over $1.4 billion in the New York Metropolitan Area.


Past Performance & Experience

Spearheaded Massey Knakal’s expansion into the Bronx, Northern Manhattan & Westchester. Under his guidance the division grew to a 20+ person operation in a firm that employed over 200 brokers and support staff.

Lead agent and deal originator on 425+ properties sold.

Achieved Marcus & Millichap’s largest fee in Metro NY in 2014.

$142.4M sale & 1031 exchange – 8 Manhattan apartment buildings sold in two packages and exchanged into 4 Florida retail and office complexes for a local family owned organization.

Hundreds of $1M - $30M transactions of rent regulated apartment buildings, affordable housing, retail, and development sites for local “mom & pop” owners, funds and nationwide institutions.


Differentiators

Mid Market, $1M - $100M Focus.

Sales Experience in Multiple Asset Classes: Multi-family, Affordable, HUD, Sec 8 Voucher Development, Retail, Industrial, etc…

Deep knowledge of NY metro submarkets, including local customs, laws, taxation scenarios, regulations, etc…

Born and Raised in the Bronx & Yonkers, NY.


Goals

Core Target Market Expansion into Lower Manhattan, Brooklyn, Queens, Bergen County & the Hudson Valley.

Team expansion with “franchise-style” sub-agent opportunities.


About Marco

Marco’s intense focus began with his martial arts training at the age of 14. Marco achieved the coveted rank of Black Belt by the age 17. By the time he was 18, he wrote his first of three books on the subject. By 21, he was one of the youngest, non-Asian full contact Karate champions.

Marco was a partner and top earner at Massey Knakal Realty Services and a top producing agent and team leader at Marcus & Millichap. He was a member of Marcus & Millichap's National Multi Housing Group and the Special Asset Services Group.

Marco graduated from Mount St. Michael Academy (High School) and received a degree in Marketing from Manhattan College in the Bronx. He currently resides in Bergen County, NJ.


Press

RE Business Online: Brooklyn Standard Properties, Cohen Commercial Buy Multifamily Portfolio in the Bronx for $26.5M

NYREJ: Marcus & Millichap completes two deals totaling $9.36 million

The New York Times: A Flurry of Development Hits Westchester

Real Estate Weekly: Family team has fighting chance with Lala at helm

Real Estate Weekly: Residents protest plan to rezone Jerome Avenue in the Bronx

The Real Deal: Leemar Management buys Jackson Heights rental for $26M

The Real Deal: Charatan's BCB Property buys UWS portfolio for $81M

Bisnow: With The City As His Dojo, Black Belt Broker Fights For His Clients


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914.380.3806